{"id":22718,"date":"2025-06-12T16:30:34","date_gmt":"2025-06-12T14:30:34","guid":{"rendered":"https:\/\/blog.pandago.eco\/?p=22718"},"modified":"2025-06-12T17:22:15","modified_gmt":"2025-06-12T15:22:15","slug":"nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-24","status":"publish","type":"post","link":"https:\/\/blog.pandago.eco\/it\/blog\/nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-24\/","title":{"rendered":"Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! Scoprite il rebranding di PandaGo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22718\" class=\"elementor elementor-22718 elementor-22716\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c408e e-con-full e-flex e-con e-parent\" data-id=\"74c408e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be1b996 elementor-widget elementor-widget-text-editor\" data-id=\"be1b996\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"267\" data-end=\"319\">Todo empieza por una necesidad:\u00a0<strong data-start=\"299\" data-end=\"318\">arrancar r\u00e1pido<\/strong>.<\/p>\n<p data-start=\"321\" data-end=\"523\">Esta semana,\u00a0<em data-start=\"334\" data-end=\"345\">Merca2<\/em>\u00a0recog\u00eda<a href=\"https:\/\/www.merca2.es\/2025\/05\/30\/glovo-contrato-riders-flotas-2196962\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8fptdQBKEsV3q9Bm7mqkS-RKf4WNN1Frt3jXPVZN9iD-uhmU6mHB0QrtKq-GVCALHOzkuX\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"R28Wzi6B\">\u00a0un modus operandis cada vez m\u00e1s com\u00fan en el reparto de comida a domicilio<\/a>: muchas flotas est\u00e1n\u00a0<strong data-start=\"442\" data-end=\"522\">activando operaciones con mensajeros,<\/strong>\u00a0es decir, repartidores que ya cuentan con su propio veh\u00edculo.<\/p>\n<p data-start=\"0\" data-end=\"159\">Tiene sentido: reduces barreras de entrada, te apoyas en perfiles con experiencia y arrancas sin grandes inversiones.\u00a0<strong>Todo fluye\u2026 hasta que empiezas a escalar.<\/strong><\/p>\n<p data-start=\"161\" data-end=\"352\">Lo que funciona con unos pocos repartidores se descontrola con decenas: no sabes qu\u00e9 veh\u00edculo usan realmente, si es el suyo o el de un amigo, o si dicen que van en bici pero reparten en moto.<\/p>\n<p data-start=\"354\" data-end=\"547\" data-is-last-node=\"\" data-is-only-node=\"\">Y es justo ah\u00ed, cuando el volumen crece y el modelo se valida, donde aparece el verdadero reto:\u00a0<strong>recuperar el control, mejorar la eficiencia y construir un modelo que escale de forma sostenible.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c348c4a elementor-widget elementor-widget-heading\" data-id=\"c348c4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la urgencia a la estrategia: el modelo que toma forma entre las flotas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032ad3b elementor-widget elementor-widget-text-editor\" data-id=\"032ad3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"852\" data-end=\"1027\">Lo que ocurre en muchas de estas flotas es una transici\u00f3n progresiva hacia una\u00a0<strong data-start=\"931\" data-end=\"972\">estructura m\u00e1s controlada y eficiente<\/strong>.<\/p>\n<p data-start=\"852\" data-end=\"1027\">Con el tiempo, ese modelo inicial da paso al modelo conductor con flota propia y procesos m\u00e1s estables y controlados.\u00a0No es casual. Es la respuesta a desaf\u00edos muy concretos:<\/p>\n<ul data-start=\"1222\" data-end=\"1389\">\n<li data-start=\"1222\" data-end=\"1255\">\n<p data-start=\"1224\" data-end=\"1255\">Controlar mejor los recursos.<\/p>\n<\/li>\n<li data-start=\"1256\" data-end=\"1297\">\n<p data-start=\"1258\" data-end=\"1297\">Asegurar la operatividad.\u00a0<\/p>\n<\/li>\n<li data-start=\"1298\" data-end=\"1389\">\n<p data-start=\"1300\" data-end=\"1389\">Y sobre todo,\u00a0<strong data-start=\"1314\" data-end=\"1348\">optimizar costes y eficiencias<\/strong>\u00a0en un contexto cada vez m\u00e1s competitivo.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1391\" data-end=\"1505\">Pero para marcar la diferencia, no se trata de crecer a base de inversi\u00f3n, sino de\u00a0<strong>apostar por tecnolog\u00eda.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32cf8c elementor-widget elementor-widget-heading\" data-id=\"a32cf8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cuando los datos revelan lo invisible\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8977 elementor-widget elementor-widget-text-editor\" data-id=\"ead8977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong data-start=\"1559\" data-end=\"1573\">Tecnolog\u00eda<\/strong>\u00a0no significa grandes innovaciones futuristas. A veces, es resolver lo obvio de forma eficaz.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cfeaf0 e-flex e-con-boxed e-con e-child\" data-id=\"8cfeaf0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c7cd6 elementor-widget elementor-widget-heading\" data-id=\"41c7cd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El coste invisible de una flota: las llaves<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf4e1c elementor-widget elementor-widget-text-editor\" data-id=\"bdf4e1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1722\" data-end=\"1948\">En flotas con una media de 300 veh\u00edculos, la simple p\u00e9rdida de llaves genera\u00a0<strong data-start=\"1775\" data-end=\"1799\">hasta 3.000 \u20ac al mes<\/strong>\u00a0en cambios de bombines.<\/p>\n<p data-start=\"1722\" data-end=\"1948\">Es un gasto silencioso, repetitivo e inevitable \u00bfo no?\u00a0<\/p>\n<p data-start=\"1722\" data-end=\"1948\">Con\u00a0<a href=\"https:\/\/www.linkedin.com\/posts\/pandago_fleeters-tech4fleet2025-pandago-activity-7333138049293357057-YoXD?rcm=ACoAACrHb7cBVjZ46Du08VfnPIqez0752tbmevc&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8fptdQBKEsV3q9Bm7mqkS-RKf4WNN1Frt3jXPVZN9iD-uhmU6mHB0QrtKq-GVCALHOzkuX\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"VVC8hLTp\">Flotas Keyless<\/a>, sin llave, estos costes desaparecen.\u00a0<\/p>\n<p data-start=\"1722\" data-end=\"1948\">Un claro ejemplo de como un cambio simple abre la puerta a otra forma de operar donde:<\/p>\n<ul data-start=\"1949\" data-end=\"2105\">\n<li data-start=\"1949\" data-end=\"1969\">\n<p data-start=\"1951\" data-end=\"1969\">No hay p\u00e9rdidas.<\/p>\n<\/li>\n<li data-start=\"1970\" data-end=\"2003\">\n<p data-start=\"1972\" data-end=\"2003\">No hay duplicados ni esperas.<\/p>\n<\/li>\n<li data-start=\"2004\" data-end=\"2105\">\n<p data-start=\"2006\" data-end=\"2105\">Y se puede compartir veh\u00edculos sin fricciones,\u00a0<strong data-start=\"2052\" data-end=\"2104\">aumentando la disponibilidad con menor inversi\u00f3n<\/strong>.<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c546d8 elementor-widget elementor-widget-heading\" data-id=\"2c546d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De hubs fijos a flotas distribuidas <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-124e217 elementor-widget elementor-widget-text-editor\" data-id=\"124e217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"192\" data-end=\"376\">Tener una flota propia suele implicar una infraestructura de soporte: espacios donde estacionar, custodiar y gestionar los veh\u00edculos.<\/p>\n<p data-start=\"192\" data-end=\"376\">Pero \u00bfy si esa necesidad ya no fuera estrictamente necesaria?<\/p>\n<p data-start=\"378\" data-end=\"531\"><a href=\"https:\/\/elescandallo.beehiiv.com\/p\/74-resultados-de-brasayle-a-vicio-y-deleito-de-fiesta-este-verano?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8fptdQBKEsV3q9Bm7mqkS-RKf4WNN1Frt3jXPVZN9iD-uhmU6mHB0QrtKq-GVCALHOzkuX\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"Bv+MpOAj\">Ya existe un modelo operativo<\/a>\u00a0que\u00a0<strong data-start=\"413\" data-end=\"481\">reducen hasta un 50% los costes asociados a la gesti\u00f3n de flotas<\/strong>, eliminando los costes estructurales.<\/p>\n<p data-start=\"2143\" data-end=\"2428\">La clave est\u00e1 en combinar:<\/p>\n<ul data-start=\"2429\" data-end=\"2529\">\n<li data-start=\"2429\" data-end=\"2454\">\n<p data-start=\"2431\" data-end=\"2454\">Tecnolog\u00eda de acceso.<\/p>\n<\/li>\n<li data-start=\"2455\" data-end=\"2480\">\n<p data-start=\"2457\" data-end=\"2480\">Veh\u00edculos el\u00e9ctricos.<\/p>\n<\/li>\n<li data-start=\"2481\" data-end=\"2529\">\n<p data-start=\"2483\" data-end=\"2529\">Y un modelo de flota compartida y distribuida por la ciudad.\u00a0<\/p>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d6ee7 elementor-widget elementor-widget-heading\" data-id=\"74d6ee7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e1s all\u00e1 de los n\u00fameros: el impacto ambiental<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bebcdc elementor-widget elementor-widget-text-editor\" data-id=\"1bebcdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2591\" data-end=\"2733\">No se trata solo de ahorrar o ser m\u00e1s eficiente. Tambi\u00e9n est\u00e1 en juego\u00a0<strong data-start=\"2663\" data-end=\"2732\">el papel que este sector puede jugar frente a la crisis clim\u00e1tica<\/strong>.<\/p>\n<p data-start=\"2591\" data-end=\"2733\"><strong data-start=\"2735\" data-end=\"2763\">Una \u00fanica moto el\u00e9ctrica<\/strong>\u00a0trabajando a diario puede evitar m\u00e1s de\u00a0<strong data-start=\"2804\" data-end=\"2844\">3,2 de toneladas de CO\u2082 al a\u00f1o<\/strong>.\u00a0Multiplicado por decenas o cientos de veh\u00edculos,\u00a0<a href=\"https:\/\/blog.pandago.eco\/blog\/pandago-un-ano-lleno-de-impacto\/?_gl=1*10iqvup*_up*MQ..*_ga*MTI1MTIwMzM4Ny4xNzQ4OTU5NDgz*_ga_35PWXDVLBM*czE3NDg5NTk0ODIkbzEkZzAkdDE3NDg5NTk0ODIkajYwJGwwJGgw&amp;utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz-8fptdQBKEsV3q9Bm7mqkS-RKf4WNN1Frt3jXPVZN9iD-uhmU6mHB0QrtKq-GVCALHOzkuX\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"FpjR66iL\">la escala del impacto se vuelve dif\u00edcil de ignorar.<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e1fb5 elementor-widget elementor-widget-heading\" data-id=\"c0e1fb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una nueva etapa para el delivery<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76d8d8 elementor-widget elementor-widget-text-editor\" data-id=\"c76d8d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2997\" data-end=\"3200\">Lo que estamos viendo no es un cambio puntual.<\/p>\n<p data-start=\"2997\" data-end=\"3200\">Es una\u00a0<strong data-start=\"3053\" data-end=\"3093\">reconfiguraci\u00f3n del modelo operativo<\/strong>:\u00a0menos dependencia de la urgencia, m\u00e1s apuesta por estructuras sostenibles, controladas y digitalizadas.<\/p>\n<p data-start=\"3202\" data-end=\"3452\">El food delivery, ese ecosistema fragmentado y exigente,\u00a0<strong data-start=\"3259\" data-end=\"3298\">est\u00e1 dejando atr\u00e1s la improvisaci\u00f3n<\/strong>.<\/p>\n<p data-start=\"3202\" data-end=\"3452\">Y lo est\u00e1 haciendo, no con promesas, sino con decisiones concretas.<br data-start=\"3369\" data-end=\"3372\" \/>En la tecnolog\u00eda, encuentra no solo una aliada, sino una condici\u00f3n para avanzar.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ddd54c e-con-full e-flex e-con e-parent\" data-id=\"5ddd54c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd8570 elementor-widget elementor-widget-text-editor\" data-id=\"7cd8570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#MovilidadSostenible #EcoMovilidad #Energ\u00edaRenovable #MovilidadEl\u00e9ctrica<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todo empieza por una necesidad:\u00a0arrancar r\u00e1pido. Esta semana,\u00a0Merca2\u00a0recog\u00eda\u00a0un modus operandis cada vez m\u00e1s com\u00fan en el reparto de comida a domicilio: muchas flotas est\u00e1n\u00a0activando operaciones con mensajeros,\u00a0es decir, repartidores que ya cuentan con su propio veh\u00edculo. Tiene sentido: reduces barreras de entrada, te apoyas en perfiles con experiencia y arrancas sin grandes inversiones.\u00a0Todo fluye\u2026 hasta [&hellip;]<\/p>\n","protected":false},"author":10004,"featured_media":21085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[10004],"tags":[],"class_list":["post-22718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! Scoprite il rebranding di PandaGo - PandaGo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pandago.eco\/blog\/food-delivery-en-transformacion-senales-de-un-cambio-estructural\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! Scoprite il rebranding di PandaGo - PandaGo\" \/>\n<meta property=\"og:description\" content=\"Todo empieza por una necesidad:\u00a0arrancar r\u00e1pido. Esta semana,\u00a0Merca2\u00a0recog\u00eda\u00a0un modus operandis cada vez m\u00e1s com\u00fan en el reparto de comida a domicilio: muchas flotas est\u00e1n\u00a0activando operaciones con mensajeros,\u00a0es decir, repartidores que ya cuentan con su propio veh\u00edculo. Tiene sentido: reduces barreras de entrada, te apoyas en perfiles con experiencia y arrancas sin grandes inversiones.\u00a0Todo fluye\u2026 hasta [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pandago.eco\/blog\/food-delivery-en-transformacion-senales-de-un-cambio-estructural\/\" \/>\n<meta property=\"og:site_name\" content=\"PandaGo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pandago.eco\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T14:30:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T15:22:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pandago.eco\/wp-content\/uploads\/2024\/06\/Recurso-37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4617\" \/>\n\t<meta property=\"og:image:height\" content=\"2498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lydia Sanz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Sanz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.pandago.eco\\\/blog\\\/food-delivery-en-transformacion-senales-de-un-cambio-estructural\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.pandago.eco\\\/blog\\\/food-delivery-en-transformacion-senales-de-un-cambio-estructural\\\/\"},\"author\":{\"name\":\"Lydia Sanz\",\"@id\":\"https:\\\/\\\/blog.pandago.eco\\\/#\\\/schema\\\/person\\\/d025cb33ef3d4ba293241859f8de29fd\"},\"headline\":\"Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! 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