{"id":22746,"date":"2025-06-19T14:55:23","date_gmt":"2025-06-19T12:55:23","guid":{"rendered":"https:\/\/blog.pandago.eco\/?p=22746"},"modified":"2025-06-19T15:43:06","modified_gmt":"2025-06-19T13:43:06","slug":"nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-26","status":"publish","type":"post","link":"https:\/\/blog.pandago.eco\/it\/blog\/nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-26\/","title":{"rendered":"Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! Scoprite il rebranding di PandaGo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22746\" class=\"elementor elementor-22746 elementor-22744\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74c408e e-con-full e-flex e-con e-parent\" data-id=\"74c408e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be1b996 elementor-widget elementor-widget-text-editor\" data-id=\"be1b996\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"331\" data-end=\"521\">Muchas flotas dedicadas al reparto de comida est\u00e1n viendo caer su rentabilidad por una raz\u00f3n sencilla, pero cr\u00edtica:\u00a0<span style=\"font-weight: bolder;\" data-start=\"448\" data-end=\"520\">basar su modelo operativo \u00fanicamente en el coste inicial del reparto<\/span>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c348c4a elementor-widget elementor-widget-heading\" data-id=\"c348c4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 esta pasando en el sector del Food Delivery?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032ad3b elementor-widget elementor-widget-text-editor\" data-id=\"032ad3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00e1s de tres a\u00f1os despu\u00e9s de la implementaci\u00f3n de la Ley Rider,\u00a0<a href=\"https:\/\/pandago.eco\/blog\/el-cambio-de-modelo-de-glovo-y-su-impacto-en-el-sector-delivery\/?utm_source=hs_email&amp;utm_medium=email&amp;_hsenc=p2ANqtz--B-g1fV50WES2cOanlL0RtdV-XqfaqspcDsiSTR9SsFIkrqwOAsaau2wBb8WyQouuKbwGj\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"5Qifl+ue\"><strong>Glovo ha decidido transformar por completo su modelo laboral.<\/strong><\/a>\u00a0La empresa, que hasta ahora hab\u00eda operado con repartidores bajo un sistema de aut\u00f3nomos,\u00a0<strong>adopta\u00a0un modelo h\u00edbrido<\/strong>\u00a0que combina trabajadores contratados directamente con repartidores contratados por flotas que prestaran servicio de reparto de comida a domicilio.\u00a0<\/p>\n<p>Adaptarse\u00a0a este nuevo modelo requiere estrategias claras y eficientes que\u00a0permitan mantener:\u00a0flexibilidad, rentabilidad y calidad en el servicio.\u00a0<\/p>\n<p>Ante este panorama, las flotas que est\u00e1n queriendo dar servicio a Glovo se enfrentan a\u00a02 decisiones claves que est\u00e1n marcando la diferencia entre crecer y ahogarse:<\/p>\n<p>\u27a1\ufe0f\u00a0<a href=\"https:\/\/blog.pandago.eco\/guia-flotas-food-delivery\/\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"Tl3sBUM5\">\u00bfQu\u00e9 convenio aplicar?<\/a>\u00bfConvenio 2006 o Convenio 2022- 2025?<\/p>\n<p>\u27a1\ufe0f\u00a0<a href=\"https:\/\/blog.pandago.eco\/guia-flotas-food-delivery\/\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"1\" data-hs-link-id-v2=\"\/3rAr72W\">\u00bfQu\u00e9 modelo de reparto elegir?<\/a>\u00a0\u00bfConductores o Mensajeros?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32cf8c elementor-widget elementor-widget-heading\" data-id=\"a32cf8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cuando escalar la operaci\u00f3n saca a la luz los errores del modelo de reparto.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e5d05 elementor-widget elementor-widget-text-editor\" data-id=\"f7e5d05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"237\" data-end=\"485\">Varias flotas que comenzaron a trabajar con Glovo tomaron una decisi\u00f3n aparentemente l\u00f3gica:\u00a0<strong data-start=\"353\" data-end=\"415\">elegir el modelo de reparto aparentemente m\u00e1s barato.<\/strong><\/p>\n<p data-start=\"237\" data-end=\"485\">Se fijaron solo en el coste inicial \u2014por ejemplo, repartir con mensajeros para no soportar el coste directo del veh\u00edculo \u2014 sin proyectar c\u00f3mo se comportar\u00eda ese modelo\u00a0<strong>en funci\u00f3n del volumen de pedidos o con las primeras incidencias.\u00a0<\/strong><\/p>\n<p data-start=\"237\" data-end=\"485\">Al principio todo parec\u00eda funcionar.\u00a0Pero al escalar, hablaron las cifras:<\/p>\n<p>\u25aa\ufe0f\u00a0A mayor eficiencia operativa, aumenta el n\u00famero de pedidos\u2026\u00a0pero tambi\u00e9n puede subir el RUO (Retribuci\u00f3n Unitaria por Objetivo),\u00a0reduciendo notablemente el margen por pedido.<\/p>\n<p>\u25aa\ufe0f En modelos menos controlados\u00a0\u2014por ejemplo, cuando el rider aporta su propio veh\u00edculo y\u00a0desconoces su estado o caracter\u00edsticas\u2014, tienes menos previsibilidad operativa, lo que limita tu capacidad de anticiparte a incidencias que\u00a0llevan a una mayor rotaci\u00f3n y que impacta directamente en tus ingresos netos.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cfeaf0 e-flex e-con-boxed e-con e-child\" data-id=\"8cfeaf0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c7cd6 elementor-widget elementor-widget-heading\" data-id=\"41c7cd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00bfLa clave? Tomar decisiones que te hagan ganar, no solo sobrevivir.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ead8977 elementor-widget elementor-widget-text-editor\" data-id=\"ead8977\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2252\" data-end=\"2317\"><strong>Descarga nuestra Gu\u00eda sobre Convenios y Modelos de Reparto<\/strong><\/p>\n<p data-start=\"2319\" data-end=\"2353\">En esta gu\u00eda gratuita descubrir\u00e1s:<\/p>\n<ul data-start=\"2355\" data-end=\"2530\">\n<li data-start=\"2355\" data-end=\"2401\">\n<p data-start=\"2357\" data-end=\"2401\">Los <strong data-start=\"2364\" data-end=\"2381\">costes reales<\/strong> de cada convenio.<\/p>\n<\/li>\n<li data-start=\"2402\" data-end=\"2457\">\n<p data-start=\"2404\" data-end=\"2457\">El modelo <strong data-start=\"2417\" data-end=\"2433\">m\u00e1s rentable<\/strong>, con datos concretos.<\/p>\n<\/li>\n<li data-start=\"2458\" data-end=\"2530\">\n<p data-start=\"2460\" data-end=\"2530\">Los <strong data-start=\"2467\" data-end=\"2489\">errores operativos<\/strong> que est\u00e1n hundiendo a muchas flotas hoy.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2532\" data-end=\"2558\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> <a class=\"\" href=\"https:\/\/blog.pandago.eco\/guia-flotas-food-delivery\/\" rel=\"noopener\" data-start=\"2535\" data-end=\"2558\"><strong data-start=\"2536\" data-end=\"2554\">Descargar Gu\u00eda<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf4e1c elementor-widget elementor-widget-text-editor\" data-id=\"bdf4e1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2565\" data-end=\"2635\"><strong>Solicita acceso gratuito a la Calculadora de Rentabilidades<\/strong><\/p>\n<p data-start=\"2637\" data-end=\"2665\">Con esta herramienta podr\u00e1s:<\/p>\n<ul data-start=\"2667\" data-end=\"2859\">\n<li data-start=\"2667\" data-end=\"2731\">\n<p data-start=\"2669\" data-end=\"2731\">Simular tus <strong data-start=\"2684\" data-end=\"2705\">costes y m\u00e1rgenes<\/strong> por volumen de pedidos.<\/p>\n<\/li>\n<li data-start=\"2732\" data-end=\"2794\">\n<p data-start=\"2734\" data-end=\"2794\">Comparar <strong data-start=\"2746\" data-end=\"2791\">convenios, modelos y niveles de actividad<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2795\" data-end=\"2859\">\n<p data-start=\"2797\" data-end=\"2859\">Tomar <strong data-start=\"2806\" data-end=\"2833\">decisiones estrat\u00e9gicas<\/strong> con base en datos reales.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2861\" data-end=\"2906\"><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.1.0\/svg\/1f449.svg\" alt=\"\ud83d\udc49\" \/> <a class=\"\" href=\"https:\/\/blog.pandago.eco\/calculadora-oficial-pandago\/\" rel=\"noopener\" data-start=\"2864\" data-end=\"2906\"><strong data-start=\"2865\" data-end=\"2902\">Solicitar acceso a la calculadora<\/strong><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd8570 elementor-widget elementor-widget-text-editor\" data-id=\"7cd8570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#MovilidadSostenible #EcoMovilidad #Energ\u00edaRenovable #MovilidadEl\u00e9ctrica<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Muchas flotas dedicadas al reparto de comida est\u00e1n viendo caer su rentabilidad por una raz\u00f3n sencilla, pero cr\u00edtica:\u00a0basar su modelo operativo \u00fanicamente en el coste inicial del reparto. \u00bfQu\u00e9 esta pasando en el sector del Food Delivery? M\u00e1s de tres a\u00f1os despu\u00e9s de la implementaci\u00f3n de la Ley Rider,\u00a0Glovo ha decidido transformar por completo su [&hellip;]<\/p>\n","protected":false},"author":10004,"featured_media":21085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[10004],"tags":[],"class_list":["post-22746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! Scoprite il rebranding di PandaGo - PandaGo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.pandago.eco\/it\/blog\/nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-26\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! Scoprite il rebranding di PandaGo - PandaGo\" \/>\n<meta property=\"og:description\" content=\"Muchas flotas dedicadas al reparto de comida est\u00e1n viendo caer su rentabilidad por una raz\u00f3n sencilla, pero cr\u00edtica:\u00a0basar su modelo operativo \u00fanicamente en el coste inicial del reparto. \u00bfQu\u00e9 esta pasando en el sector del Food Delivery? M\u00e1s de tres a\u00f1os despu\u00e9s de la implementaci\u00f3n de la Ley Rider,\u00a0Glovo ha decidido transformar por completo su [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.pandago.eco\/it\/blog\/nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-26\/\" \/>\n<meta property=\"og:site_name\" content=\"PandaGo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pandago.eco\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T12:55:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T13:43:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.pandago.eco\/wp-content\/uploads\/2024\/06\/Recurso-37.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4617\" \/>\n\t<meta property=\"og:image:height\" content=\"2498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lydia Sanz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lydia Sanz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.pandago.eco\\\/it\\\/blog\\\/nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-26\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.pandago.eco\\\/it\\\/blog\\\/nuova-immagine-stessa-passione-per-la-sostenibilita-e-per-i-nostri-clienti-scoprite-il-rebranding-di-pandago-26\\\/\"},\"author\":{\"name\":\"Lydia Sanz\",\"@id\":\"https:\\\/\\\/blog.pandago.eco\\\/#\\\/schema\\\/person\\\/d025cb33ef3d4ba293241859f8de29fd\"},\"headline\":\"Nuova immagine, stessa passione per la sostenibilit\u00e0 e per i nostri clienti! 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